It is important for the animals in our care that they are treated with respect - and for their sake, educating citizens about animal welfare is crucial.
Education has taught farmers new skills in taking better care of their animals, it has made clear to animal transporters the merits of avoiding stress to animals en route, and it has promoted new practices involving pre-slaughter stunning in abattoirs, so that animals suffer less pain and stress at the point of slaughter.
When animal keepers and handlers are more involved and informed about the standards of animal protection and welfare, their animals are treated with more consideration.
Raising awareness among the general public about animal welfare issues leads to greater consumer pressure for products derived from animals reared in a welfare-friendly way. This results in more incisive action at commercial and political level.















