Martyn Griffiths, Executive Officer Communications joined Eurogroup for Animals in January 2010. His background saw him study Management Science at Aston University in the UK followed by post-graduate studies in Media and Public Relations at the Welsh School of Journalism, University of Wales, College of Cardiff.

He has worked in European Affairs in Brussels since 1999 when he joined the European Plastic industry association, PlasticsEurope, where he was responsible for implementing the PVC industry’s sustainability programme, Vinyl 2010.

More recently he has worked with the European paper industry where he developed programmes such as PaperTalks, Meet Paper and Paper Online to help the industry re-engage with its stakeholders and address many of the misconceptions related to paper production, use and recycling that have become urban myths.

He is a specialist in issues and crisis management and has worked for many organisations in all sectors of society helping them manage major change programmes and major customer/audience issues management.